single minded propositions


After Eight – We didn’t specify which 8


V8 – Give your life a kick

Renault Electric Zoe – Quietly confident

Wine gums – For sweet sommeliers

Strava – Healthy Competition

Herbal Essences – Condiments for your hair

Just Eat – Because restaurants have rules

Horlicks – Sedate your kids

Heineken 0% – Drink irresponsibly

Costa – The friend zone

Foyles – Judge a book by it’s cover

Ryan Air – The airline for minimalists


silly minded propositions


Fields – The hardest golf course

Blood – Mother Nature’s ink

Water – The softest soft drink

Rivers – Fish highways

Bath water – Body tea

Stones – Never buy a paper weight again, these things are everywhere