SAMSUNG
NOTES BY THE NATION
Notes are more than just scribbles. They’re a window into our world, our personalities, our lives.
So, we turned Piccadilly Circus into the nation’s fridge door and let everyone share their notes. All of them written and powered by the reading and creative capabilities of the Galaxy Tab S9 series.
But we didn’t stop at Piccadilly. This was a cross-channel campaign activated through OOH, experiential, social, digital, and earned channels.
And in a first for Samsung, we brought the campaign to life in a video for Amazon Prime. The film celebrates the nation’s notes in a series of vignettes depicting scenes from across the country; such as a grandma who needs more biscuits or a baker perfecting a recipe.
So, we turned Piccadilly Circus into the nation’s fridge door and let everyone share their notes. All of them written and powered by the reading and creative capabilities of the Galaxy Tab S9 series.
But we didn’t stop at Piccadilly. This was a cross-channel campaign activated through OOH, experiential, social, digital, and earned channels.
And in a first for Samsung, we brought the campaign to life in a video for Amazon Prime. The film celebrates the nation’s notes in a series of vignettes depicting scenes from across the country; such as a grandma who needs more biscuits or a baker perfecting a recipe.
