rich tea



Problem 


Biscuits aren’t popular with the under 40s.

Insight 


Supposedly Britain loves tea, but research shows that 61% of Brits prefer coffee... 



Launch  –  point of sale
















SOCIAL


The campaign kicks off with a debate on social media.





Out of home


Smear campaign posters will be run side by side.




We’ll even make a biscuit for swing voters.





After the campaign


Taking votes from the nation, we will create a Rich Coffee vs Rich Tea results pack.