rich tea


Biscuits aren’t popular with the under 40s.


Supposedly Britain loves tea, but research shows that 61% of Brits prefer coffee... 

Launch  –  point of sale


The campaign kicks off with a debate on social media.

Out of home

Smear campaign posters will be run side by side.

We’ll even make a biscuit for swing voters.

After the campaign

Taking votes from the nation, we will create a Rich Coffee vs Rich Tea results pack.