rich tea
Problem
Biscuits aren’t popular with the under 40s.
Insight
Supposedly Britain loves tea, but research shows that 61% of Brits prefer coffee...
Launch – point of sale
Launch – point of sale
SOCIAL
The campaign kicks off with a debate on social media.
Out of home
Smear campaign posters will be run side by side.
We’ll even make a biscuit for swing voters.
After the campaign
Taking votes from the nation, we will create a Rich Coffee vs Rich Tea results pack.
