Our PRCA Young Lions entry that won the UK contest in 2022.

We had just 24 hours to answer a brief from Mind: Relaunch an unsuccessful campaign from 2021 to get MPs and key policy makers to fund mental health hubs for 11 to 18 year olds across England.

the winning presentation

(Hover over image to activate arrows)

What the jury said

“We had some really brilliant entries this year, but our Gold-awarded duo proved that simplicity always wins out. Their campaign, Letters to My Therapist, was emotive, easy to explain, within budget, and tonally on point. Crucially, it was a fresh take on an age-old problem - how to get MPs to engage with an issue that needs funding. An idea seasoned creative heavyweights would be proud to have come up with."