Mind


Our PRCA Young Lions entry that won the UK contest in 2022.

We had just 24 hours to answer a brief from Mind: Relaunch an unsuccessful campaign from 2021 to get MPs and key policy makers to fund mental health hubs for 11 to 18 year olds across England.


the winning presentation


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What the jury said


“We had some really brilliant entries this year, but our Gold-awarded duo proved that simplicity always wins out. Their campaign, Letters to My Therapist, was emotive, easy to explain, within budget, and tonally on point. Crucially, it was a fresh take on an age-old problem - how to get MPs to engage with an issue that needs funding. An idea seasoned creative heavyweights would be proud to have come up with."